Coaching You to Star Performance
in Your Event or Wedding Business

Elements of Your Small Business Coaching Program

• Comprehensive Needs Assessment: Determine your strengths, identify barriers, and get an objective perspective in this first extended conference with your coach.
• Goal Setting Session: The following week, determine what you want to achieve, by when, and establish an action plan. Your coach helps you set the course in this second intensive session.
• Weekly Conferences: Starting in the third week, you and your coach talk at a pre-set time to discuss your work status, accomplishments and plan. These weekly discussions require a minimum of thirty minutes time, but are not to exceed forty-five minutes. Consider the fourth week as your holiday. Meetings then continue on a three-on, one-off basis.
• Progress Checklists: To easily prepare for each conference, you’ll get a checklist to help you review the week and then decide on the activities to perform by the next session. You make the decision when to execute the items. On some occasions, you’ll email or fax projects the day before to get the coach’s assessment during your call,.
• Status Evaluations: Every six weeks, you'll review your benchmarks with your coach and adjust strategies for the next month. You call the shots. Your coach holds you to it.
• Supplemental Calls, E-Mails or Faxes: Besides weekly talks, you can communicate with your coach up to five times or fifteen minutes per week, whichever comes first, at no extra charge. This is an ongoing relationship, so communication is essential.
• Quarterly Newsletters: Complimentary issues of the Advisory are sent to all SEBA clients. You get specialized information for your small business.

COACHING BENCHMARKS Level I – 13 WEEKS* Skills Testing & Business Vision Personality & Learning Styles   Needs Assessment      Success Definition    Mission Statement    Financial Review Goal #1 and Strategies to Achieve It Goal #2 and Strategies to Achieve It Goal #3 and Strategies to Achieve It Level II – 26 WEEKS* Market Analysis Service & Product Focus Marketing & Sales Strategies Financial Review      Budgeting Sales Forecasting Organization & Management Operations & Administration Personnel & Staffing Level III – 39 WEEKS* Reality Check I: Circle of Living           Reality Check II: Zeroing In Re-Evaluate Direction           Review Goals & Update Plateau, Grow or Reinvent?           Long-Term Projections

* Typical results for a standard program. Outcome may vary depending on your goals.

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